Today, 13th June, UK Music is publishing Wish You Were Here 2016 – a new report that reveals the muscular contribution of music tourism to the Scottish economy.
The study shows that:
- almost one million – 928,000 – music tourists visited Scotland in 2015 to attend a live concert or music festival;
- that these visitors generated a staggering £295 million in total for the local economy
- and that this helped to support 3,230 full-time jobs across the Scotland.
Music festivals and concerts have been adding to Scottish happiness and wellbeing for decades. We now know, though, that music tourism has been driving wealth into recovering local economies across the whole of the UK.
Wish You Were Here 2016 clearly shows the value of live music and music tourism to Scotland through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.
The report also highlights the city of Glasgow and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 1.4 million attended music events including 449,000 music tourists, who generated £105 million in revenue for the city.
Pete Wishart, Chair of the House of Commons Scottish Affairs Select Committee and SNP MP for Perth and North Perthshire, says: ‘Scotland attracts almost a million music tourist each year. People come to our nation to enjoy our festivals and gigs, generating £105 million in spend in the process. Scotland is rich in creativity. We must continue to champion our creative industries and the vital role that they provide to our communities and economy.’
Alison Thewliss, SNP MP for Glasgow Central says: ‘Glasgow has been recognised by UNESCO as a City of Music, and we are lucky to have a wealth of venues including the Barrowlands and King Tuts, to the City Halls and the Royal Concert Hall, the SECC and the Hydro. Glasgow is also growing musical talent and reaching out to the world through the efforts of The Royal Conservatoire of Scotland. Last year alone, almost half a million music tourists came to Glasgow, providing over 1100 jobs for local people and a boost of over £100 million to the city’s economy.’
Jo Dipple, CEO of UK Music, says: ‘The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.’