Sweden’s Grythyttan is working up its plans to start a distillery in Orkney – the Longship Distillery.
The incentive for this is the growing international market share of single malt whisky, at the high end of the market and as opposed to the blends.
Grythyttan’s plans include a very good idea. As well as establishing a Visitor Centre at Longship – which is usual – the company plans to have a whisky school there.
This is a sharp prompt to the Islay single malt distilleries.
Why would they not collaborate in establishing an Islay whisky school?
This would draw students from the whisky trade.
The test, as always in Argyll time is the capacity to compress the distance between the idea and the reality – a gap often never addressed.
If such a wjhisky school was set up b the industry on the island, with special and first class residential accommodation and dining, it would prove a major attraction for certificated experiences amongst young corporates in the City of London; and amongst the wider business community.
If it offered optional access to some of the outdoor challenges and experiences Islay is already well equipped to offer – like golf, cycling, walking, birding, sea kayaking, sailing, wildlife tours and coasteering – what could beat it?
The distilleries together could make the investment this would require – it would not be particularly intimidating; and they and the island’s resources for visitors, could put this together well and quickly.