Highlands and Islands Enterprise’s successful webinars on the business of tourism – with 2,000 participants to date – starts Series III tomorrow morning, Wednesday 20th November from 09.30 – 10.15.
The session focuses on Events and Festivals Tourism and, drawing back the curtain on some stand-out successes in this field, are Mike Story, formerly of Argyll and the Isles Strategic Tourism Partnership - the dynamo who drove Argyll and the Isles Tourism Cooperative into being and well on the road; and Joe Gibbs from the Belladrum Heart of Tartan Festival – or ‘Bella’ as it is fondly known to its many familiars and now a bright star in the annual music festival skyscape.
With Mike Story choosing another star event, the Best of the West Festival at Inveraray Castle – BOWfest – as the focus for his own exploration of the strategic nooks and crannies of driving tourism through big events, tomorrow morning will be an intensive examination of the Busy Bs.
The session is the first of the new series of HIE’s Tourism Intelligence Scotland service and a big plus is the fact that – no transport is necessary.
Sign up now online here with HIE and let everyone who would be interested know about it.
The initiative as a while is aimed at giving people the opportunity to hear, first hand, from industry experts on ways to help tourism businesses to grow.
This latest series is designed for anyone involved in tourism in Scotland including community groups and tourism related businesses, who want to look at how to make the most of events and festivals, film tourism and business tourism.
Tomorrow’s session with Mike Story and Joe Gibbs shows how events and festivals are a great anchor for attracting visitors, offering unique and unforgettable experiences that visitors will talk about for years to come.
It will explore how tourism businesses and event and festival organisers can productively work together to maximise the economic benefit and boost the profile of Scotland.
The session will also include information on current market trends and visitor expectations.