There’s more to a good malt than a good malt – there’s a stratospherically successful launch campaign for a good malt.
You can sense the dark mysteries of this malt from the moody night shot above but you don’t know it’s waiting for results from the international space station above your head right now.
The International Spirits Competition has just recognised the stellar quality of both Ardbeg’s launch campaign and its PR campaign – both ‘Bests’ - for the release of Galileo, ‘the Ultimate Islay malt whisky’, a limited edition whisky released in June 2012 – a dram literally out of this world.
Ardbeg today, 16th July, won these two top awards for Ardbeg Galileo, a celebration of its ‘world first’ space maturation experiment.
This was way out fun.
The whisky, named after Galileo Galilei, the father of modern astronomy, celebrates the first ever experiment undertaken by Ardbeg Distillery (or any other distillery for that matter) in space.
In late 2011, US-based space research company, NanoRacks, based in Houston Texas, invited Ardbeg to take part in an experiment to test what impact zero gravity has on micro-organic compounds drawn from the distillery’s production on Islay.
The experiment will compare the difference in maturation (the interaction of these compounds with charred oak) between normal gravity on earth and micro-gravity in space – and is currently taking place on the International Space Station.
Dr Bill Lumsden, Ardbeg’s Director of Distilling and Whisky Creation, explains: ‘We thought we would celebrate the experiment by the introduction of Ardbeg Galileo – our own earthly tribute to the scientific experiment taking place far up in space.
‘We are over the moon at winning these campaign awards, it has been a privilege to have the opportunity to send Ardbeg molecules into space and create an expression in its honour.’