Loch Lomond Brewery has steamed to the aid of the Paddle Steamer, Maid of the Loch, effectively dead in the water as an immobile visit attraction for the past 32 years.
Her owners of the last 20 years are the Loch Lomond Steam Ship Company, whose current Chair is Phil Preston, formerly MD of the equally legendary Scottish west coast ferry operator, Caledonian MacBrayne.
The company is running a determined campaign to restore the Maid of the Loch to the waterborne excursions for which she was built.
Launched in 1953 from the Inglis yard on the Clyde, the Maid was the last paddle steamer built in Britain. She was actually operated at one stage by CalMac, following her initial owners, the Caledonian Steam Packet Company.
With her 60th birthday coming up, the Loch Lomond Brewers is launching a bottled beer, Maid of the Loch, as their contribution to the fundraising efforts to see the Maid lift her skirts and paddle away down this mystical loch once more.
With £4.9 million to be raised and with its engines needing to be replaced, selling Maid of the Loch beer on board at her berth at Balloch on the southern shores of Loch Lomond sounds like an attractive addition to the portfolio of efforts deployed to see this historic boat come alive.