They do get media coverage and word-of-mouth broadcasting …

Comment posted A genius event to market Argyll and the Isles in the winter season by newsroom.

They do get media coverage and word-of-mouth broadcasting for the food of the entire area in their visits to the music festivals.
But you have a sound point in the imperative for collective action.
Part of the problem is the usual parochial factionalism of separate groups refusing to merge and collaborate. Food From Argyll is a good brand, big enough territorially to make an impact to everyone’s benefit but not too big to start to get bland.
The uber brand is Scotland Food and Drink – which pays gallingly little attention to Argyll. This is largely because there is not a single body speaking and acting for the food producers of the entire area.
The growing success of Argyll and the Isles Tourism, as an umbrella marketing body with universal buy-in from the various local marketing groups, should have shown the way forward to our food producers.

newsroom also commented

  • Keith – we weren’t given a date or a website – so assumed the date was not yet entirely final and that the website was not yet ready.
    Apologies.

Recent comments by newsroom

  • Supposing CalMac lost the Clyde and Hebridean ferries contract…
    Argyll Ferries is a subsidiary company of Caledonian Macbrayne Ltd, whose parent company is David MacBrayne Limited.
    The brand name’Caledonian MacBrayne’ is owned by CMAL. Apologies for using the shortened version.
    However, we will find out if CalMac is also a registered brand owned by CMAL and will add the answer to that when we get it.
  • The Carmichael lie: another grubby pot condemns the leaking kettle
    Good question.
    The issue at the time was addressing what one could call a persistent local persecution of some ferrymen – and the council’s failure to offer robust protection to their employees.
    The conduct of the abusers was such as to fall clearly within the council’s own criterion of vexatious complainant. They had a written protocol for dealing with such complainants yet had never employed it in relation to these behaviours designed to harrass and damage their employees. On some occasions these behaviours were very much in the extreme, like pack animals ganging up on an individual.
    Several Easdale ferrymen treated in this way developed stress symptoms and had periods where they were unable to work.
    We were anxious to keep readers’ attention focused on what was an issue of serious importance.
    We felt that were we to identify this particular participant, whose behaviours were worryingly threatening, that could have become the main issue; and the less high profile issues of the undefended ferrymen could have got buried.
    The harrassment and abuse that went on, delivered by a specific group – much of which we published – was utterly unprincipled and calculated to be as personally damaging as possible. That was the heart of the matter and that was what we wanted to keep in focus.
    That was the judgment behind the anonymity used at that time.
    That need no longer exists; and the deliberate predation of Carmichael is unpleasant, self-serving and hypocritical.
  • Is David MacBrayne’s Solent enterprise the signal for the end of Calmac?
    Agreed on all points.
  • Is David MacBrayne’s Solent enterprise the signal for the end of Calmac?
    We can’t see that port management expertise can be present in David MacBrayne or in Calmac at any level at the moment – because the two companies remaining in the group are ferry operators and have no port management to do – so why would they have staff with unusable expertise?
    CMAL has been the port manager now for a considerable time.
    So DML would have to buy in specialist expertise while retaining their most senior staff to run the non-technical aspects of the operation – of which there will be many.
    Top level staff are not normal TUPE transfers since new companies generally prefer to put in their own appointments.
    If CalMac retain the Clyde and Hebridean Ferries contract, they will not be able to run Marchwood as well – because they won’t have top management staff to spare and will have to hire in even more.
    This just doesn’t fit with a state owned company because they don’t exist to make money but to provide services.
    The scenario we propose is the only one we can see making any sense.
  • Weak, nervous and unsearching: Audit Scotland report into Argyll and Bute Council ADP procurement
    This is a finely balanced point.
    What the report has said is contradictory in spirit because what they said on the lack of correspondence [implicitly of complaint] was intended to exonerate a process in dispute.
    The two third sector organisations that were unable even to bid – because of the same eccentric process that might have disadvantaged actual bidders – had been equally disadvantaged by being misled into thinking they could not responsibly bid.
    Therefore the experience of the two third sector groups provides evidence which contradicts the exoneration of the process founded on the fact that no disappointed bidder had complained to the audit team.
    Beyond that and on a different aspect of this matter – no one is entitled to assume that the lack of complaint and/or correspondence can safely be read as contentment with process.
    Given the performance of Audit Scotland in this review, there will be those who will see no point in bothering with the Commission.

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13 Responses to They do get media coverage and word-of-mouth broadcasting …

  1. How ironic that this wonderful marketing initiative should be displayed next to the report indicating that the main artery from Glasgow and the west to Inveraray is once again closed. When is the Scottish Government/Transport Scotland going to take decisive action to provide a long term solution to this problem?

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  2. Is it not a bit pessimistic to describe mid September as “winter”?

    I smiled when I read that A&B was arguably the best place for families immediately followed by mention of a whisky event. I suppose it depends on how old your children are.

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    • There is to be Bungee Trampolines, Climbing Walls, Paintball Range, Pony Rides, Tea Cups, Bouncy Castle, Chainsaw Carving, Wild Birds, Face Painters, Sand Pits and a large Children Tent sponsored by Inveraray Jail and Argyll Adventure and much much more for children as well as the responsible drinking for adults. Last years event saw Music, Food, Drink and Activities all merge wonderfully, everyone including the children had a ball and this year promises even more. The weather last year was pretty good as I recall and the location is outstanding in front of the castle. Longer hours and the big name music acts add to what is already a well loved event in Argyll and one our visitors will be truly entertained at. It is a must for the diary and great event to highlight the start of the winter Visit Scotland marketing drive.

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  3. Very interesting & certainly well worth a look. I must put the date on the calendar. Er, what is the date? Mid-September – do we assume that it’s the 15th/16th?

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    • Keith – we weren’t given a date or a website – so assumed the date was not yet entirely final and that the website was not yet ready.
      Apologies.

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  4. Best wishes to the event .
    Regarding Food from Argyll , there appeared to be a complete absence of Argyll businesses at the Royal Highland Show food hall this week , in contrast to the excellent stalls and displays from other areas .

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  5. Food from Argyll is about feeding the masses at events, rather than marketing Argyll produce to the consumer. It must make a good living for the few involved, hard work tho it is, but that is not really changing the public perspective nor availability of what we produce in Argyll.
    What a shame some of our great companies were not able to be at the RHS.
    Maybe it is time to have a combined marketing initiative for more than the great burgers and sticky toffee puddings of FfA. That way the smaller companies can afford to go, and the public can learn more of the fabulous food of the county.

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    • They do get media coverage and word-of-mouth broadcasting for the food of the entire area in their visits to the music festivals.
      But you have a sound point in the imperative for collective action.
      Part of the problem is the usual parochial factionalism of separate groups refusing to merge and collaborate. Food From Argyll is a good brand, big enough territorially to make an impact to everyone’s benefit but not too big to start to get bland.
      The uber brand is Scotland Food and Drink – which pays gallingly little attention to Argyll. This is largely because there is not a single body speaking and acting for the food producers of the entire area.
      The growing success of Argyll and the Isles Tourism, as an umbrella marketing body with universal buy-in from the various local marketing groups, should have shown the way forward to our food producers.

      Like or Dislike: Thumb up 0 Thumb down 0

      • News room

        The food hall ths year was packed out, Most of what was on display was from private companies from Scotland, not all big companies but a good range from small to very big. To be honest what we had was a very Scottish food fair and a very good one at that. Im not sure if a Argyll food theme would work or not as a lot of what we have in Argyll is duplicated else where in Scotland? The food show was just that, a very good show of Scottish produce from mostly anywhere in Scotland and presented very very well.

        Maybe the same thing might just work very well in the Queens Hall during Cowal Games for Argyll and the Isles foodies?

        BTW thats five years in a row that we have bought the very best of Curry sauce from that very food show, and that just about answers the question in that I can get everything else that was on show on my door step because I live in Argyll. mmmmmm

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      • “gallingly little attention” isn’t exactly accurate newsroom and I’m confident that your opinion isn’t drawn from informed conversation with members of SFD from within Argyll. SFD had myself based in Oban and supporting many of the clients that you regularly feature in good news stories such as that of MacMillan Foods. Many have also been Excellence award winners and some gained extra supermarket listings via SFD activity. Over and above this, many Argyll companies will have contributed to F&D exports & growth stats during a deep recession which helped prop up Scottish economy. Finally, Our past chief exec also visited the first “Stronger Together” summit and sought further engagement with companies.
        Unfortunately, SFD priorities are with companies that can grow in UK and export markets, including the much maligned multiple retailers. When doing so, the “readiness” has to be established as there are factors to consider and lots of work for many of the primary producers and micro biz’s before they can benefit from SFD activity.
        SFD is be held up as an exemplar of how to cooperate as a sector. Just look at the recently launched Scottish Tourism Alliance strategy document and you’ll notice how they have used it as a model of best practice. In a similar comparison, your positive view of Argyll & Isles Tourism has also benefited from adopting such a model.
        With the exception of large international brands (salmon, whisky) Argyll doesn’t have a huge number of tier 2 businesses. We do have a series of very exciting businesses in the meat, bakery, beer and seafood categories but all will require time & support to achieve the growth and market penetration. All whilst, they still have to overcome major challenges that hinder their ability to remain competitive such as connectivity (transport, ferries charges), skills shortages and profitability so they can invest for the future.

        so…….SFD is only been in existence for 4-5 years, so give them a chance and get behind them and seek their involvement. Argyll & Isles Tourism and Food from Argyll aren’t the magic bullets in isolation but events such as this where all the positive businesses come together will certainly help the region get noticed. Working in partnership and aligning with strategic bodies will help accelerate growth aspirations if all “buy-in” with cash and energy and pull in the same direction

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