Comment posted A genius event to market Argyll and the Isles in the winter season by newsroom.
They do get media coverage and word-of-mouth broadcasting for the food of the entire area in their visits to the music festivals.
But you have a sound point in the imperative for collective action.
Part of the problem is the usual parochial factionalism of separate groups refusing to merge and collaborate. Food From Argyll is a good brand, big enough territorially to make an impact to everyone’s benefit but not too big to start to get bland.
The uber brand is Scotland Food and Drink – which pays gallingly little attention to Argyll. This is largely because there is not a single body speaking and acting for the food producers of the entire area.
The growing success of Argyll and the Isles Tourism, as an umbrella marketing body with universal buy-in from the various local marketing groups, should have shown the way forward to our food producers.
newsroom also commented
- Keith – we weren’t given a date or a website – so assumed the date was not yet entirely final and that the website was not yet ready.
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