More evidence of the mass-migration of users, media, content and platforms to Internet-based services has come with the BBC’s launch of E20 at 8.30pm this Friday (8th January 2010).
This is an online supplementary to the channel’s long-running soap opera, Eastenders and will tell the back-stories of four new teenagers seen in a squat in Albert Square.
This is targeted on a digitally sussed younger market and will be fronted by a remix of the well known theme tune for the series It will feature blogs from the four characters, written by a team of 13 new writers.
The initiative signals yet another trial of, initially, ways of using Internet-based content to extend the reach of programmes transmitted on other platforms. Add that to the arrival of the iPlayer on television screens via a Freesat box, with Internet services available through the same screen and a whole raft of user-driven interactive possibilities are opened up.
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