Dunoon & Cowal Marketing Group Revitalised

An EGM of the membership of the Dunoon and Cowal Marketing Group (DCMG) today resulted in the formation of a new committee completely fulfilling the meeting’s stated aim of reinvigorating the group.

Tony Miles, outgoing chair of ten years, introduced the evening’s guestspeaker, Margaret Matthew, marketing and branding expert from Fife, saying that he hoped she could re-enthuse the group and provide it with the inspiration to continue for a further decade. Ms. Matthew delivered this tall order succinctly and with aplomb making a case for the group to adopt a new branding and marketing strategy to make the most of Cowal’s core product: namely the spectacular landscape. Her points were well received by the meeting.

There is no doubt the flagging fortunes of the DCMG over the last year have over-shadowed the successes of the previous nine, which have included the publication of the Cowal map, the creation of the Cowal – Dunoon website, ArtsFeastCowal and sundry other marketing efforts. With newly emergent momentum, the organisation has an opportunity to reinvigorate the marketing effort for the area in general and provide real and relevant value to its 150 members.