After last Christmas Scottish Water convinced Inveraray that problems with flooding in the town’s new sewerage system were not down to the company but to businesses and homes putting fat from Christmas roasting pans down the sink. The company won the argument by sending an engineer to do an onsite demostration in the pipework and pumping systems.

But they can’t keep sending highly skilled engineers to do such demos. So now the company is taking the argument to the wider world in the hope that people everywhere will think about the consequences of what they flush down the sink and put fat in the domestic waste bins. The fluidity of fat when it’s hot disguises the fact that it will congeal quickly once it gets into the sewers.

Scottish Water is  no longer leaving this to your imagination.  It can’t afford to. It costs time, parts, service disruption and money to clean out the clogging that occurs in critical parts of the system -- like pumps.

The company has now posted on YouTube what it calls ‘a video nasty’ -- and who would quarrel with that when you see it -- below. This is an imaginative answer to a very real problem. There’s nothing that makes the point faster than images -- except having to help clean out the mess.

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