Scotch Whisky Association loses ‘Glen’ trademark battle in Canada
published this on 12:26 am, Wednesday, 17th June, 2009Community News| Whisky | Comments (rss) | Respond | Ping |
After a tennis match of reversed legal decisions, the Scotch Whisky Association (SWA) has finally lost its long-running attempt to prevent Nova Scotia’s Glenora Distillery from marketing its single malt whisky as ‘Glen Breton’.
The argument has been, on the SWA’s side, that the word ‘Glen’ in the branding creates confusion in buyers – who it is said will assume that the name ‘Glen’ suggests that the whisky in question in Scottish in origin.
On the Glenora side, the point is that Glen Breton is the name of the disillery’s location.
We have reported on this dispute at an earlier stage and now Canada’s Supreme Court has now brought the matter to an end by deciding in favour of Glenora.
The SWA is disappointed but is determined to fight on should Glenora – or any other non-Scottish distiller – use the word ‘Glen’ in the name of a single malt whisky marketed in any country outside Canada.
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